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Nicolette Stehouwer-Den Hollander
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Immanuel Nijssen

Dilemma: What Would You Choose?

Some choices look simple, until you weigh the consequences. Each option has its pros and cons, and there’s no perfect answer. These are the kinds of tough calls policymakers and scientists face every day.
What would you decide? Join us in exploring solutions for a better future. See what we’re working on and get in touch!

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Greener Transport.
But for Whom?

Investing in public transport sounds like a no-brainer. It reduces emissions, eases traffic, and gives people without a car better access to work and services. But scratch beneath the surface, and the story gets more complicated.

Hold off on expanding public transport

It often makes already desirable areas even less affordable. The wealthy gain passively, while those without stable housing are left further behind. So to avoid widening the gap, you hold off.

Build better public transport

You get cleaner air, fewer traffic jams, and more economic activity. For those without a car, it means greater access to daily life. House prices around stations go up — a win for homeowners.

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Housing for Today Risk for Tomorrow?

We need more homes — fast, affordable, and accessible. Some say: renovate social housing. Others say: build new homes on cheaper, low-lying land. But what if today’s fix becomes tomorrow’s flood?

Build new homes in low-lying, busy areas

You meet urgent housing demand, fast and at scale. But future generations may pay the price — with flooding, insurance costs, or worse.

Renovate existing social housing

You improve people’s health, reduce energy bills, and make neighborhoods more liveable. But it’s slower and more expensive — and won’t fix the housing shortage overnight.Een item subheading

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The True Price 
Will You Pay It?

A banana for 99 cents? There’s a hidden cost. Cheap goods often come at the expense of people and the planet. Some now show the true price — but it’s higher. Would you still buy it?

Stick with the cheap option

You protect your own wallet — but the real cost is passed on: to workers, ecosystems, or future generations. For many, it’s not about ethics — it’s about making ends meet.

Support true pricing

You pay more — but help reduce harm and create fairer working conditions. It’s a conscious choice — yet one that’s easier to make when you don’t have to worry about essentials.